You can expect something different out of the sixth season of “Project Runway” premiering in November 2008 — a move to the most estrogen laced network on television where it’s always that time of the month. Lifetime.
Out will be guest judges like Victoria Beckham. In will be guest judges Meredith Baxter-Birney, Kellie Martin, and Joanna Kerns for the finale. I may have made that part up, but with Lifetime, it’s a possibility.
In a totally unexpected move, Lifetime Television has purchased “Project Runway” from The Weinstein Company and will begin airing the show in its sixth season.
Not on board with this is NBC (Bravo’s parent company) who has now filed suit with TWC for not being granted right of first refusal for future cycles of the show after their original contract runs out. Bravo will air what’s slated to be its last season of PR (season five) this July which will give us a total of three seasons of PR this year. If nothing else comes out of this deal, at least we have that.
“Unique cable reach,” no doubt. “Grow” and/or “expand” I’m not so sure of. The only thing I see growing or expanding will be the audience, which is what’s truly behind this. Lifetime caters to a demographic that is probably already watching the show. By having an immensely popular show like PR on their network, they’ve got nothing to compete with for ad revenue time on Wednesday nights at 10:00. Fierce move Lifetime. Fierce move, indeed.
If you liked my post, feel free to subscribe to my rss feeds

























BlogoSquare
One Comment